Who We Are

We are a team of visionaries, enthusiasts and operators based in New York city. We have a value partnership mentality with long-term outlook. We invest in startups led by creative thinkers. We partner with entrepreneurs who make differentiating products aimed at solving problems. We choose to focus on delivering sustainable value to small and mid-size businesses which we believe are either undervalued or whose growth potential is significant and possibly under-appreciated.

What We
Believe

When a product is truly special, it leaves a permanent mark. You feel it. It changes you. Making them requires a balance of art and technology, as well as focus on delivering joy to the people who use them.

The people who make those products are creative, high-energy, and have a sharp intellect. They are technologists with the heart of an artist. They have imagination, guts, and drive. They have unique insights into how people work and play, and they aim to touch the lives of hundreds of millions of people. We believe working with those people is about as much fun as you can have in this world.

How We
Invest

We take risks on visionary people and products that capture our imagination. We look for three things: Founder, Product, and Vision.

When we are considering a new opportunity, we spend time using the product and getting to know the founders. We view each product as an extension of the founders and an expression of their vision. Using a product can often tell you more than any pitch deck.

We have seen that when a product is the perfect balance of art + people + tech, users catch on. Desire builds among a particular audience, momentum picks up, and the market becomes clear. When the “product-market fit” gathers momentum, we inject growth fund to deepen our commitment to our founders or support the later stage companies we wish we had partnered with earlier.

What We
Offer

We aim to be the best, most loyal long-term partner to entrepreneurs. We love technology and we are early adopters. We invest with our heart and minds. We work with founders one-on-one. We are available, open, trusted advisers to all of the people who build the companies in which we invest. We are open and honest and tell it the way it is.

We believe the hardest part of starting up a company or growing an existing one is the lonely experience of doing everything for the first time, even with the best of teams. So we have internal support dedicated to facilitating knowledge sharing and relationship building for everyone in our portfolio companies, from CEOs, to product managers, to marketing teams and customer experience associates.

_________

Who We Are

We are a team of visionaries, enthusiasts and operators based in New York city. We have a value partnership mentality with long-term outlook. We invest in startups led by creative thinkers. We partner with entrepreneurs who make differentiating products aimed at solving problems. We choose to focus on delivering sustainable value to small and mid-size businesses which we believe are either undervalued or whose growth potential is significant and possibly under-appreciated.

 

_________

What We Believe

When a product is truly special, it leaves a permanent mark. You feel it. It changes you. Making them requires a balance of art and technology, as well as focus on delivering joy to the people who use them.

The people who make those products are creative, high-energy, and have a sharp intellect. They are technologists with the heart of an artist. They have imagination, guts, and drive. They have unique insights into how people work and play, and they aim to touch the lives of hundreds of millions of people. We believe working with those people is about as much fun as you can have in this world.

 

_________

How We Invest

We take risks on visionary people and products that capture our imagination. We look for three things: Founder, Product, and Vision.

When we are considering a new opportunity, we spend time using the product and getting to know the founders. We view each product as an extension of the founders and an expression of their vision. Using a product can often tell you more than any pitch deck.

We have seen that when a product is the perfect balance of art + people + tech, users catch on. Desire builds among a particular audience, momentum picks up, and the market becomes clear. When the “product-market fit” gathers momentum, we inject growth fund to deepen our commitment to our founders or support the later stage companies we wish we had partnered with earlier.

 

_________

What We Offer

We aim to be the best, most loyal long-term partner to entrepreneurs. We love technology and we are early adopters. We invest with our heart and minds. We work with founders one-on-one. We are available, open, trusted advisers to all of the people who build the companies in which we invest. We are open and honest and tell it the way it is.

We believe the hardest part of starting up a company or growing an existing one is the lonely experience of doing everything for the first time, even with the best of teams. So we have internal support dedicated to facilitating knowledge sharing and relationship building for everyone in our portfolio companies, from CEOs, to product managers, to marketing teams and customer experience associates.